Kanye West hosted his "Sunday Service" on Easter at Coachella, complete with pricey souvenirs to commemorate the experience.
According to Consequence of Sound, the Holy Spirit-themed clothing ranged from $50 for "church socks," to $225 for a "Holy Spirit" sweatshirt.
West's wife, Kim Kardashian West, shared a little bit about the service on Instagram.
View this post on Instagram
COACHELLA 2019. Sunday Service was so special to experience here at Coachella especially for my first time here! Kanye started Sunday Service for healing for himself and his close friends and family. He had this vision of starting a church for few years and it was magical seeing everyone else get to experience it. I'm so proud of you babe for doing exactly whats in your heart. The choir and band work so hard and have so much fun! It's so inspiring to watch. Thank you to everyone who woke up early to spend Easter Sunday with us. It's a memory we will cherish forever. ✨ @JimJoe @LiamMacRae
According to Vox, West has been hosting Sunday services since the beginning of the year.
The outlet also speculated that West may be cashing in on the increasing popularity of attending church in Hollywood:
West has had a quiet 2019 aside from these Sunday services, which have been attended by the likes of Diplo, Rick Rubin, Courtney Love, Katy Perry, Orlando Bloom, Kid Cudi, DMX and Busy Philipps. Though he spent most of 2018 bickering with half of the popular culture industrial complex about his ardent support of President Donald Trump, he hasn't tweeted about the president since New Year's Day. ...
His choice to come back into the spotlight as a peppy young religious leader hosting genuinely fun-looking group sing-alongs in beautiful natural environments may not be a cynical one, but it's certainly a smart one. And given the photos of the lines at the merch booth on Sunday, a profitable one.
The internet buzzed with talk of West's service and merch.
What do you think of West's Sunday Service? Sound off in the comments below.
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